You said that you won't leave me no matter what i become,so i took off the mask and saw you were defeated and fled. 你说无论我变成什么样子,你都不会离开我,于是我摘下了面具,看到了落荒而逃的你
* 为了达到目标,我必须知道能让我达成目标的各种成因。
* 通过哪些要素的组合可以达成的目标?我如何佐证此公式?
* 什么是我不希望获得的结果?可能促使“非目标”出现的原因是什么?我能如何规避?我必须不做什么,或者必须避免什么?
* 整个系统要运转起来,会受哪些变量的影响?这些关键性变量是什么?主要的未知因素何在?有哪些确定的因素可以帮助我评估和优化这些变量?
* 哪些变量有赖于其他变量(或情形、环境、背景、时机、行为)?哪些变量是独立于其他变量的?
* 什么外力才能促使某一变量出现?这些外力来源于何处?是短期还是长期外力?其相对优势是什么?这些外力之间如何组合、互动,效果会如何?我如何才能让诸多外力作用于共同的方向?缺乏了哪个外力会毁掉整个系统?这个外力来源于何处?可预测度有多高?这些外力如果出现,会促发什么样的合理结果?哪些外力是暂时性的,哪些外力是永久的?作用于变量的这些外力若发生变化,整个系统会发生怎样变化?
* 在这些变量和外力发生变化时,系统抵制这些变化的惯性有多强?变量和外力产生变化(上升或者下降)后,可能导致哪些希望的和不希望的短期和长期结果(数字或效果),如规模、体积、强度、密度、长度、时间维度、环境、参与者等?一组较小的外力如果长期发生作用,会怎样?如果作用于变量的某一外力长期发生作用,结果会如何?什么外力能加以改变?需要什么才能达到临界质量?添加了哪些外力后能达到临界质量?如何发生作用?如果我改变了一个变量或者外力,会导致其他事情发生吗?什么情况会让一个外力发生改变?这个改变会产生其他结果吗(请注意我感兴趣的是整个系统的效果和最终结果)?一个变量发生了变化,会对整体结果带来戏剧性的改变吗?属性是否也会随之改变?如果变量之间的关系发生变化,结果会如何?促发改变的那个点是什么?障碍是什么?催化剂是什么?引爆点是什么?拐点在哪里?暂停点在哪里?局限是什么?有多久时滞才能等到效果发生?反馈是什么?什么能令此成因加速?效果若要发生逆转,临界点在哪里?对这个公式,我能做什么改变,其他人能做什么改变?如何做?谁来做?什么时候做?我需要改变哪些变量才能达成目标?我如何度量变化的程度?Degree of sensitivity if I change the assumptions?对目标和路径会产生什么影响?如果某一变量保持不变,会如何?我在提高某一变量的同时降低另一变量呢?会有怎样的网络效应?如果一次只改变一个变量或者外力呢?外部环境中有什么会改变我的处境?如果对其中一个变量进行优化,会产生其他什么优势和劣势?什么才能导致最终结果发生变化?如果我改变了条件,变量还会成立吗?
* 这一公式会否出现例外,为什么?需要哪些条件才能达成目标?Has my goal different cause short-term and long-term?这个成因是否依赖于时间条件?通过观察效果,我能否追溯其成因?我有否采用不同的角度和立场来审视整个系统?对主题的考量依赖于什么东西?
* 限制我达成目标的主要力量是什么?
What available alternatives do I have to achieve my goal?
有没有现成的替代方案可以帮助我达成目标?
Look for evidence and judge the evidence
寻找依据,判断依据
* (促发目标、非目标和意见的)主要成因出现的可能性有多高?
* 对判断做出真伪评判时,去寻找其意义、动力、成因、后果和正反依据
* 如果判断是正确的,那么后果将意味着什么?后果会不会超乎逻辑或者不可思议?其中有任何可预测之处吗?
* 我怎样并且从哪里才能找到支持某一判断的代表性证据?已知的有哪些?哪些东西是毋庸置疑的?若反复加以检验或用其他方式的考量,会出现相同的结果吗?我能否对结果进行检验?这些依据都是基于已知因素吗?我是否正确理解了各项数据?依据在哪里?反面依据呢?我?峡梢谰莸睦碛墒鞘裁矗空庖灰谰莸娜ㄖ厥嵌嗌伲縒 hat is the quality of the evidence?可信度有多高?是否紧密依赖于外部环境?样本是否太少?结论跟手中的依据相符吗?有没有违反科学法则或自然法则?
* 我有什么代表性的信息?对其加以观察会出现发生什么?我能够通过实验来证实我的猜测吗?
* 对于将会发生什么(可行还是不可行),有没有相关的过往纪录(案例评估、变异性、平均率、随机程度、自身经历、环境、伙伴与对手,以及其他相关的因素)?有什么理由相信这些纪录对未来会发生的事情并不具有代表性?什么能让未来与以往大不相同?什么是恒在的,什么不是?
* 这能持续多久?现在的主要成因是什么?什么外力能让其持续、能带来改变、或者造成阻碍,为什么?可能性有多高?
* 如果我拿到了能够推翻我之前信念的依据,我必须自问:为什么会这样?现在是什么情况?我拿到的是什么样的依据?我接受这一依据的理由是什么?
Disprove my (or others) conclusion by thinking like a prosecutor
像检察官一样对我(或其他人)的结论提出反驳
SKAR Development Formula
代表:
Specialized Knowledge + Authority positioning + tangible Results = huge growth opportunities and faster development within your career or business.
专业知识+权威定位+显性结果=职业/生意的机会与成长
B. 权威定位:在你和你的公司内,建立这样一种structure,使得你的知识和能力得以被展现,并将你自己在属于你的领域内,定位成一个专家。两个拥有同样多知识的人才,一个可能出版了5本书,一年完成了50个press interview;另一个呢只有一小撮客户。对自己定位更加正确的专业人士,将拥有更多的机会。(此处省略几个励志故事)怎么做?
There is a formula that I have used over the past 7 years to help me build my resume, career, and now my own small business, that is the SKAR Formula. This is not a way to shortcut the hard work it takes to be successful, but rather a map as to where invest your energy to increase the results you get in return for your investment.
SKAR Development Formula
Specialized Knowledge + Authority positioning + tangible Results = huge growth opportunities and faster development within your career or business.
Definitions
Specialized Knowledge = Specific knowledge that is practical, functional and very niche specific to the area within you work or the skill or ability you rely on to perform well. Specialized knowledge exists whether you are an airplane pilot, hedge fund analyst, or third party marketer. The difference between having specialized knowledge or not could mean the difference between spending 18 months to complete a task or project or being able to development strong client relationships and complete the same task in just 3 months. It lets you identify more opportunities, move more quickly on them, and execute with efficiency when once multiplied over several years puts you within a different league of competition. Some ideas on how you can further develop your specialized knowledge include:
1. Read two books/month for the next two years on the area of specialized knowledge which is going to benefit your business or career most.
2. Subscribe to 3 of the best newsletters from blogs or experts in your industry which are NOT re-hashed press releases and garbage news. You learn close to nothing from reading the news - read insights, analyses and white papers within these newsletters instead. There are at least 2-3 valuable free newsletters in each industry.
3. Complete a niche training and certification program specific to your area of specialized knowledge. Having a third party verify that you have obtained a certain level of specialized knowledge is ALWAYS going to be more credible than, I like to read books and email newsletters, here is what I have read lately. Seek out an online certification program and start one within 6 months, this will force you to read and learn more within your niche.
4. Write one article a week on your thoughts, best practices, and lessons learned within your niche area of practice. Write anonymously by creating a free blog at Blogger.com and start synthesizing what you are learning and combining other ideas to create your own original concepts (such as this blog post).
Authority Positioning = Creating structures around your firm or self so that your knowledge and abilities are communicated in a way that positions you as an authority in your niche area. Ideally this area lines up 1-to-1 with your area of specialized knowledge and it can be the result of gathering this knowledge. Two professionals can hold the same knowledge though, while one write 5 books and completes over 50 press interviews a year the other may be an arm chair critic with a small group of 5-7 consulting clients. The more well positioned professional will reap rewards from new opportunities coming towards him instead of the other way around. I was a competitive swimmer earlier in my life and the best book I read on swimming was called "Swimming Downhill" it was a way to swim so that your body is tilted forward and you literally cut continually downwards into the water. If you get Authority Positioning right it will be like you are swimming downhill. Jeffrey Gitomer is a great study of authority positioning, he started writing 8 pages a day when he was 46 years old, now in his fifties he has over 10 best selling books, and charges more than Colin Powell for speeches - the real important detail though is he NEVER cold calls anyone and never scrambles for new business. His phone literally rings off the hook with new opportunities, clients, and join venture partnerships due to his positioning, he is swimming down a steep hill.
1. Publish your own newsletter or blog - even if you only publish something once every 2 weeks, having it and building it over time is what is important.
2. Interview one professional each month for your own blog or newsletter, tell them that you can't compensate them but as your website becomes more popular they may get some exposure and they can have a copy of the recorded phone call transcript, Mp3 file or document which you type up. Interviewing experts is a shortcut to gaining specialized knowledge and authority positioning quick. Simply telling others that you have interviewed 20 of the top experts in the industry and overall you found A & B and most surprisingly C is very powerful. Note, the strong you have fulfilled your work in building specialized knowledge the more willing these experts will be to connect with you and the more pointed and refined your questions will be. Ever done an interview with a journalist who has never worked in your field? Not always fun or fulfilling to answer the basics which can be looked up on Google in 3 seconds.
3. Take what you have written within your own newsletter or blog and self-publish a book, with 60-80 pages of single spaced text anyone can do this for $15 at Lulu.com. Very simple, no more excuses that you do not have a book deal. I got my second big investment marketing contract partially because I had a self-published book in hand and someone gave me a chance based on my dedication to the niche. The book positions you as an authority.
4. Create a 1 page PDF list of all of your past clients. This can show depth, experience, and respect that others have given you by paying for your services and time in the past.
5. Speak at conferences. It is relatively easy to land speaking spots at conference, networking events and seminars. Lots of professionals are looking for others with unique ideas and lessons to share, and again teaching what specialized knowledge you have gained helps you connect and synthesize these ideas. If you are speaking to a crowd you are within an authority position and when you mention your speaking it adds credibility because others have stopped their business days and invested their valuable time to listen to what you had to say.
Tangible Results: The importance of showing real tangible results cannot be over-stated. Finding ways to do this within service businesses, the fund management industry, or within certain areas of extreme confidentiality is challenging. Some types of tangible results that can be shared include:
• An actual printed out version of part of the service or end result of the product or service
• Video or text (not as good) testimonials from past and current clients, the more specific to the immediate need or concern of your potential client or employer the better...the more numerous the testimonials the better.
• The first 15-20% of the product or your service given away for free on a trial basis. $1 first month trial, 4 weeks of free work or time so we can prove our worth to you, etc.
• Diverse and numerous case studies of past clients or employers, this proves that you work with firms with various needs and have found solutions for them, it allows the reader of these case studies to imagine you solving their problem
• A little tip, quick take away or lesson within your sales letter or website which provides the potential client with immediate benefit. This proves that you have the goods, are an authority and do have their best interests in mind.
Another related topic that I don't have space to go into here is that underlying all three of these items are having the right habits. Habits have been shown to form 96% of what we do every single day. We tend to eat the same things, walk the same way, watch the same shows, and read the same types of books. As the quote goes, "first you form your habits, and then your habits form you." What business habits are you forming? What elements of the SKAR formula are you using each week? When you read this type of advice are you thinking "I already know this stuff" or "how good am I at that, and where could I improve?"