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课程概述
今天在“商业”栏目中，我们来聊聊“新东方直播间带货”，Let's talk about “New Oriental finds new success in livestream e-commerce ” in today’s program.
【导读】
培训界的黄埔军校新东方在“双减”政策落地后，砍掉K1-K9的学科培训业务，积极探索各项新业务，其中东方甄选杀出重围，博得众人眼球，多种语言切换带货，才艺展示，彰显知识博主和带货的新模式，小董老师也因此出圈，成功成为知识主播的新标杆。截止至6月13日午间，新东方在线股票应声大涨。今天，我们就来聊聊和这则新闻相关的内容。
图片来源：网络
课程内容
词汇积累：Word Bank
1、直播电子商务：livestream e-commerce / livestreaming e-commerce
2、主播：host
3、补课老师：tutor
4、卖米：selling bags of rice
5、观众：audience
6、词，词组：word，phrase
7、商业化：commercialize
8、股票：share
9、成功：take off
10、吸引买家眼球：attract buyers' attention
（更多词汇表达详见对话)
【初级水平】：基础对话 Conversation
场景：小华和小红正想着周末去购物，然后看到新东方直播间正在直播带货，连忙去看，惊讶地发出感叹，“上了你的课，买了你的货。”
Xiaohua：Xiaohong, come on and take a look at the New Oriental's livestreaming. That's interesting.
小华：小红，快来看新东方直播啊~ 太有趣了！
Xiaohong：Wow, the former tutors turn into hosts and start to teach English while selling goods over their livestreams. It's a new way of learning English, right?
小红：哇，以前的补课老师变成主播，一边卖货一边教英语。学英语的新路子啊，对吧？
Xiaohua：Yes. I want to buy some rice now.
小华：对呀。我想买些大米。
Xiaohong：Do you cook? Or you're attracted by their unique selling points or characters? Be rational, please.
小红：你做饭吗？还是你被产品的卖点或者主播的特点所打动？求你理性一点。
Xiaohua：Never mind. You know my superpower?
小华：没关系。你知道我的超能力吗？
Xiaohong：Yes. You are rich. You always buy something you don't even need at all.
小红：嗯，你有钱。你总是买一些你不要的东西。
Xiaohua：Come on! I buy this for my Mom.
小华：得了吧。我给我妈买啊。
进阶课程
【中高级水平】：Mini-talk
场景：小红认真研究了直播间的带货形式，认为补课老师转型做主播的确是杀出重围的一条新思路，还没等周一开盘，小红就购买了新东方在线的股票。结果，股票应声大涨，不得不惊叹：小红太深了。
After "Double Reduction" policy, Chinese education giant New Oriental has to find ways to survive. For months, its live e-commerce initiative has been lackluster.
在“双减”政策之后，中国教育巨头新东方不得不寻找生存之道。几个月来，它的在线电子商务活动一直乏力。
But suddenly, New Oriental really took off over the last weekend. During a session of selling bags of rice, the host pulled out a small whiteboard and asked the audience whether they thought the price of RMB 80 was fair. And she wrote three English words—bargain, cost-effective and unforgettable—on the whiteboard and began teaching an unexpected course on how to use these words in real life. That's sensational.
但突然间，新东方在上周末就火了起来。在一次卖米的环节中，主持人拿出一块小白板，问观众80元的价格是否公道。她在白板上写下了“讨价还价”、“性价比”和“难忘”三个英文单词，并开始教授一门关于如何在现实生活中使用这些单词的出乎意料的课程。太火了。
After 18-hour-long livestream held on June 11 recorded RMB 19.9 million in sales. On Monday, New Oriental's share price increased by more than 16% in HongKong.
在6月11日举行的18个小时的直播中，销售额达到了1990万元。周一，新东方在香港的股价上涨了16%以上。
Are you ready to buy its goods or share? Or both? Can tutor-turned-hosts really hold audience attention longer? Let's wait and see.
你准备好了买它的货或股票了吗?还是两者都买? 补课老师出身的直播真的能更长久地吸引观众的注意力吗？让我们拭目以待。
“每天练习一点点，坚持带来大改变”，欢迎收听今天的节目，我们下期节目再见。（所有配图均来源于网络，如有侵权，联系删除）
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