Original Title 原标题 30-year-old turned her side hustle into a business that brings in $100,000 a year: ‘I’m so glad I bet on myself’
30岁女子把副业变成事业，实现年收入10万美元：“我很高兴我选择相信自己。”
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Parween Mander
In September 2021, when I was 27, I got laid off from my role as customer success manager after four and a half years working for a financial technology company. Luckily, I had been working on my side hustle since April 2020.
2021年9月，27岁的我在一个金融科技公司工作了四年半后，被公司裁员了。幸运的是，自2020年4月以来，我一直在经营着我的副业。
I started my money-coaching business The Wealthy Wolfe because I wanted to help what I knew firsthand to be an underserved group of people: daughters of immigrants, who struggled with growing their wealth and were tired of advice from predominantly white male financial advisors who didn’t I don’t understand where they were coming from.
我创办了我的理财咨询业务The Wealthy Wolfe，因为我想帮助一个被忽视的群体——移民的女儿们。因为我有过同样的亲身体会。移民的女儿们在财富增长方面面临困难，并且厌倦了主要由白人男性理财顾问提供的建议。这些顾问并不理解她们的处境。
When I lost my job, I felt expendable and like I didn’t have any agency or ownership over my career. I didn’t want to go through that again. I realized there was no better time to go out on my own, so I took the leap.
当我失去工作时，我感到自己是可有可无的，对自己的职业生涯没有任何掌控感或所有权。我不想再经历那样的事情了。我意识到，没有比现在更好的时机去独立发展，于是我决定勇敢一试。
（注意expendable、agency和ownership的用法）
I’m so glad that I bet on myself. At the end of 2020, I had made $6,300. It was a start. By the end of 2023, I had earned over $100,000 a year, for the second year in a row.
我很高兴我选择相信了自己。在2020年底，我已经赚到了6300美元。这只是个开始。到了2023年底，我全年的收入连续第二年超过10万美元。
Here are three steps I took to turn my side hustle into a lucrative, full-time business.
以下是我将副业转变成一份利润丰厚的全职事业的三个步骤：
1. I expanded my reach online
通过在线网络拓展影响力
I knew that if I wanted to reach my ideal audience, I needed to meet them where they were. My online presence at the time was a very static Instagram page. Creating video content wasn’t something I was very comfortable with, so I decided to enlist an expert for help.
我深知如果我想要影响到我的目标受众。我需要在他们所在的地方遇到他们。当时我的在线存在是一个非常静态的Instagram页面。我并不擅长制作视频内容，因此我决定寻求一位专家的帮助。
I hired a coach that specialized in marketing and TikTok, and started posting a minimum of two videos a day. I even recently had a video go viral. In it, I talk about the dynamics of lending money to immigrant parents and how that can affect your motivation to save for yourself.
我雇用了一位专门从事市场营销和TikTok推广的教练，并开始每天至少发布两个视频。最近我的视频甚至火起来了。在视频里，我讲述向移民父母贷款的最新动态，以及这如何影响你为自己存钱的动力。
TikTok leads have been responsible for 80% of my new one on one coaching applications. The other 20% of my leads come from Instagram, podcast interviews and writing about my personal experience with money.
申请我的新一对一辅导的客户，80%来自TikTok引导。其他20%的客户则来自Instagram、播客采访，以及我写的关于个人理财经验的文章。
Finding my niche, curating my content and getting my voice out there has helped me build trust with my audience and consistently bring in new clients. Between my Instagram, email list and TikTok, I currently reach a community of 44,000 people and counting.
确定我的定位、精心策划我的内容，以及传播我的声音，让我赢得了受众的信任，并不断吸引新客户。通过我的Instagram、邮件列表和TikTok，我目前触达的社区已达4.4万人，并且还在增加。
（注意niche、curate和counting的用法）
2. I diversified my sources of income
让收入来源多样化
Every month, I work with up to 15 clients in my three-month coaching program. My one-on-one coaching accounts for roughly 75% of my revenue, and I have two passive income streams with my digital workshops and my budgeting template.
每个月，我在为期三个月的辅导课程中与多达15位客户合作。我的一对一辅导大约占了我收入的75%，另外我还有两个人被动收入收入来源，它们分别是通过线上讲座和我的预算模板。
I started taking on brand deals with several financial companies and running live corporate workshops about personal finance. Brands and corporate work aren’t always consistent, so I don’t rely on them as much as as the other incomes streams.
我开始与几家金融公司合作进行品牌推广，并举办关于个人理财的现场企业讲座。品牌合作和企业工作并不总是稳定的，所以我不像依赖其他收入来源那样依赖它们。
But the exposure that has come from working with these organizations has definitely been beneficial for my business.
When it comes to conversations about money, women of color are often missed by these big companies. I’ve found that this representation gap can lead to earning potential for creators like me in this space.
但是，通过与这些组织的合作为我带来的曝光绝对对我的事业有利。谈到金钱话题时，有色人种女性常常被这些大公司忽视。我发现，这种代表性的缺失可以为像我这样的创作者带来收入潜力。
3. I focused on perfecting one service
专注于完善一项服务
Early on, I fell into a common side hustle trap, which was overdoing it and launching too many programs too fast.
起初，我掉进了一个常见的副业陷阱，总是做得太多，在短时间内推出太多项目。
In 2022, I started a group coaching offering after I had barely sold out my one-on-one coaching slots. It was confusing for an audience that was still getting to know me, and it was a lot of work to get it up and running.
2022年，在我刚刚卖完我的一对一辅导课程不久，就开始推出一个团体辅导项目。对于仍在了解我的受众来说，这很令人困惑，而且需要做大量工作才能使其顺利运行。
（get it up and running)
Ultimately I stressed myself out, and I didn’t even have enough people to fill up the program.
最后，我让自己压力很大，甚至没有足够人手来填满该项目。
I decided to cut my losses, and I removed the group coaching program entirely to focus on the one-on-one, and made sure to promote that one consistently throughout the year.
我决定止损，彻底取消团体辅导项目，专注于一对一辅导，并确保全年持续推广该项目。
I have heard so many stories from my clients about the bad experiences they’ve had with financial experts who didn’t have the cultural context needed to make them feel seen and heard.
我从客户那里听到许多关于他们与金融专家打交道时的糟糕经历，这些金融专家缺乏必要的文化背景，无法让客户感到被看见和被理解。
So when they sit down with me, the first thing I do is customize a plan that takes their lived experience into account, whether they need help budgeting, paying off debt or coming up with scripts to talk with their loved ones about money.
所以，当他们与我坐下来时，我首先做的事情是根据他们的实际经历制定个性化的计划，不论他们是需要预算、还清债务，还是需要准备与亲人谈论金钱的对话稿。
My one-on-one coaching brought in $100,000 in revenue alone last year, and I have worked with over 100 clients since starting my business. This tailored approach, and being able to focus on developing one signature program, has been crucial for my long-term side hustle success.
去年，我的一对一辅导就为我带来了10万美元的收入。自从开始我的事业以来，我已经与超过100名客户合作。这种量身定制的方法，以及专注于发展一个标志性项目，已经成为我长期副业成功的关键。
30岁女子把副业变成事业，实现年收入10万美元：“我很高兴我选择相信自己。”
Parween Mander
In September 2021, when I was 27, I got laid off from my role as customer success manager after four and a half years working for a financial technology company. Luckily, I had been working on my side hustle since April 2020.
2021年9月，27岁的我在一个金融科技公司工作了四年半后，被公司裁员了。幸运的是，自2020年4月以来，我一直在经营着我的副业。
I started my money-coaching business The Wealthy Wolfe because I wanted to help what I knew firsthand to be an underserved group of people: daughters of immigrants, who struggled with growing their wealth and were tired of advice from predominantly white male financial advisors who didn’t I don’t understand where they were coming from.
我创办了我的理财咨询业务The Wealthy Wolfe，因为我想帮助一个被忽视的群体——移民的女儿们。因为我有过同样的亲身体会。移民的女儿们在财富增长方面面临困难，并且厌倦了主要由白人男性理财顾问提供的建议。这些顾问并不理解她们的处境。
When I lost my job, I felt expendable and like I didn’t have any agency or ownership over my career. I didn’t want to go through that again. I realized there was no better time to go out on my own, so I took the leap.
当我失去工作时，我感到自己是可有可无的，对自己的职业生涯没有任何掌控感或所有权。我不想再经历那样的事情了。我意识到，没有比现在更好的时机去独立发展，于是我决定勇敢一试。
（注意expendable、agency和ownership的用法）
I’m so glad that I bet on myself. At the end of 2020, I had made $6,300. It was a start. By the end of 2023, I had earned over $100,000 a year, for the second year in a row.
我很高兴我选择相信了自己。在2020年底，我已经赚到了6300美元。这只是个开始。到了2023年底，我全年的收入连续第二年超过10万美元。
Here are three steps I took to turn my side hustle into a lucrative, full-time business.
以下是我将副业转变成一份利润丰厚的全职事业的三个步骤：
1. I expanded my reach online
通过在线网络拓展影响力
I knew that if I wanted to reach my ideal audience, I needed to meet them where they were. My online presence at the time was a very static Instagram page. Creating video content wasn’t something I was very comfortable with, so I decided to enlist an expert for help.
我深知如果我想要影响到我的目标受众。我需要在他们所在的地方遇到他们。当时我的在线存在是一个非常静态的Instagram页面。我并不擅长制作视频内容，因此我决定寻求一位专家的帮助。
I hired a coach that specialized in marketing and TikTok, and started posting a minimum of two videos a day. I even recently had a video go viral. In it, I talk about the dynamics of lending money to immigrant parents and how that can affect your motivation to save for yourself.
我雇用了一位专门从事市场营销和TikTok推广的教练，并开始每天至少发布两个视频。最近我的视频甚至火起来了。在视频里，我讲述向移民父母贷款的最新动态，以及这如何影响你为自己存钱的动力。
TikTok leads have been responsible for 80% of my new one on one coaching applications. The other 20% of my leads come from Instagram, podcast interviews and writing about my personal experience with money.
申请我的新一对一辅导的客户，80%来自TikTok引导。其他20%的客户则来自Instagram、播客采访，以及我写的关于个人理财经验的文章。
Finding my niche, curating my content and getting my voice out there has helped me build trust with my audience and consistently bring in new clients. Between my Instagram, email list and TikTok, I currently reach a community of 44,000 people and counting.
确定我的定位、精心策划我的内容，以及传播我的声音，让我赢得了受众的信任，并不断吸引新客户。通过我的Instagram、邮件列表和TikTok，我目前触达的社区已达4.4万人，并且还在增加。
（注意niche、curate和counting的用法）
2. I diversified my sources of income
让收入来源多样化
Every month, I work with up to 15 clients in my three-month coaching program. My one-on-one coaching accounts for roughly 75% of my revenue, and I have two passive income streams with my digital workshops and my budgeting template.
每个月，我在为期三个月的辅导课程中与多达15位客户合作。我的一对一辅导大约占了我收入的75%，另外我还有两个人被动收入收入来源，它们分别是通过线上讲座和我的预算模板。
I started taking on brand deals with several financial companies and running live corporate workshops about personal finance. Brands and corporate work aren’t always consistent, so I don’t rely on them as much as as the other incomes streams.
我开始与几家金融公司合作进行品牌推广，并举办关于个人理财的现场企业讲座。品牌合作和企业工作并不总是稳定的，所以我不像依赖其他收入来源那样依赖它们。
But the exposure that has come from working with these organizations has definitely been beneficial for my business.
When it comes to conversations about money, women of color are often missed by these big companies. I’ve found that this representation gap can lead to earning potential for creators like me in this space.
但是，通过与这些组织的合作为我带来的曝光绝对对我的事业有利。谈到金钱话题时，有色人种女性常常被这些大公司忽视。我发现，这种代表性的缺失可以为像我这样的创作者带来收入潜力。
3. I focused on perfecting one service
专注于完善一项服务
Early on, I fell into a common side hustle trap, which was overdoing it and launching too many programs too fast.
起初，我掉进了一个常见的副业陷阱，总是做得太多，在短时间内推出太多项目。
In 2022, I started a group coaching offering after I had barely sold out my one-on-one coaching slots. It was confusing for an audience that was still getting to know me, and it was a lot of work to get it up and running.
2022年，在我刚刚卖完我的一对一辅导课程不久，就开始推出一个团体辅导项目。对于仍在了解我的受众来说，这很令人困惑，而且需要做大量工作才能使其顺利运行。
（get it up and running)
Ultimately I stressed myself out, and I didn’t even have enough people to fill up the program.
最后，我让自己压力很大，甚至没有足够人手来填满该项目。
I decided to cut my losses, and I removed the group coaching program entirely to focus on the one-on-one, and made sure to promote that one consistently throughout the year.
我决定止损，彻底取消团体辅导项目，专注于一对一辅导，并确保全年持续推广该项目。
I have heard so many stories from my clients about the bad experiences they’ve had with financial experts who didn’t have the cultural context needed to make them feel seen and heard.
我从客户那里听到许多关于他们与金融专家打交道时的糟糕经历，这些金融专家缺乏必要的文化背景，无法让客户感到被看见和被理解。
So when they sit down with me, the first thing I do is customize a plan that takes their lived experience into account, whether they need help budgeting, paying off debt or coming up with scripts to talk with their loved ones about money.
所以，当他们与我坐下来时，我首先做的事情是根据他们的实际经历制定个性化的计划，不论他们是需要预算、还清债务，还是需要准备与亲人谈论金钱的对话稿。
My one-on-one coaching brought in $100,000 in revenue alone last year, and I have worked with over 100 clients since starting my business. This tailored approach, and being able to focus on developing one signature program, has been crucial for my long-term side hustle success.
去年，我的一对一辅导就为我带来了10万美元的收入。自从开始我的事业以来，我已经与超过100名客户合作。这种量身定制的方法，以及专注于发展一个标志性项目，已经成为我长期副业成功的关键。