文本选自：The Economist（经济学人）
作者：Unknown
原文标题：TikTok is changing the way books are recommended and sold
原文发布时间：24 Sept. 2023
TikTok is changing the way books are recommended and sold
First the camera pans across eight books arrayed with hundreds of sticky tabs, flaunting that they have been closely read and meticulously annotated. Next a description runs across the screen: "Books I would sell my soul to read again for the first time". The music crescendoes, and a manicured hand reveals the books' covers in time with the beat, featuring authors including Simone de Beauvoir, Elena Ferrante and Sally Rooney.
The user, who is called "buryme. withmybooks", does not say why she likes them, but that does not matter. On TikTok hyperbole is the name of the social-media game. Around 9.3m people have watched the video and almost 400,000 people have saved it for future reference. TikTok, which has more than 1bn regular users, is making a mark on the world of publishing. Much of this is done through BookTok, the app's community of users who comment on books. It is among the largest communities on the app; videos with this tag have been viewed 179bn times, more than twice as many as BeautyTok (beauty enthusiasts splinter into various groups).
Adding #reading, #books and #literature pushes views to more than 240bn. Whoever said books are dead has not spent much time on TikTok, nor in bookstores, which now have whole displays touting titles "as seen on TikTok". Last year in Britain one in four book buyers used TikTok. The slice of sales directly attributable to the app is still small. Video platforms like TikTok and YouTube drove only around 3% of sales in 2022 in Britain, according to Nielsen, a research firm. But TikTok's influence is significant and growing.
TikTok正在改变书籍的推荐和销售方式
精听党背景导读
TikTok 正在以自己的方式，改变欧美图书的出版、售卖。
《纽约时报》在去年7月份中的一份报道里指出：短视频平台TikTok现在的全球活跃用户突破 10 亿，是海外用户最喜欢的应用之一，而且美国的出版业也注意到，TikTok上出现了一个自发分享，专门用来讨论图书的用户社区BookTok，BookTok不仅创造了多款爆款畅销书，还在一定程度上拉升了线下图书行业的销量。
文本选自：The Economist（经济学人）作者：Unknown原文标题：TikTok is changing the way books are recommended and sold原文发布时间：24 Sept. 2023关键词：TikTok 书籍 销售
精听党带着问题听
1.“美容爱好者”用英语可以怎么表达？2. TikTok目前拥有多少常规用户？3. 如何理解段二的“splinter into”？
精听党选段赏析
标题解读
TikTok is changing the way books are recommended and sold
TikTok正在改变书籍的推荐和销售方式
recommend
vt. 建议，劝告 ；推荐，介绍；1. The highly recommended restaurant is known for its excellent food and service. 这家备受推荐的餐厅以其出色的食物和服务而闻名。2. The book was recommended by a friend, and I found it to be a great read. 这本书是朋友推荐的，我觉得它很值得一读。
段一
First the camera pans across eight books arrayed with hundreds of sticky tabs, flaunting that they have been closely read and meticulously annotated. Next a description runs across the screen: “Books I would sell my soul to read again for the first time”. The music crescendoes, and a manicured hand reveals the books’ covers in time with the beat, featuring authors including Simone de Beauvoir, Elena Ferrante and Sally Rooney.
pan across 横扫；横向移动；1. The camera will pan across the breathtaking landscape. 摄像机将横扫这片令人惊叹的风景。
array with 装饰；布置；1. The room was arrayed with beautiful paintings and sculptures. 房间布置着美丽的画作和雕塑。
sticky tab 粘性标签；1. I use sticky tabs to mark important pages in my textbook. 我用粘性标签来标记教科书中的重要页面。
flaunt vt. 炫耀；摆弄；1. She couldn't help but flaunt her new designer handbag. 她忍不住炫耀她的新设计师手提包。
meticulously adv. 细致地；一丝不苟地；1. She meticulously planned every aspect of the event. 她对活动的每个方面都做了精心的计划。
annotated adj. 带注释的；附注的；1. The annotated edition of the book includes helpful explanations. 这本带注释的版本包含有用的解释。
crescendo n. 高潮；声音逐渐增强；1. The crescendo of the orchestra's music filled the concert hall. 交响乐队的音乐高潮充满了音乐厅。
manicured adj. 整修的；修剪整齐的；1. Her manicured hands were adorned with elegant rings. 她修剪整齐的手上戴着优雅的戒指。
reveal vt. 揭示；展现；1. The investigation will reveal the truth about the incident. 调查将揭示关于事件的真相。
in time 及时；迟早；
feature vt. 以…为特色；以…为主要内容；1. The magazine cover is featuring a famous celebrity this month. 这个月的杂志封面以一位著名名人为特色。
参考译文
首先，镜头扫过摆放着数百张粘性标签的八本书，展示了它们被仔细阅读和详尽注解的情况。接着，屏幕上出现一段描述：“为了再次初读这些书，我愿意出卖灵魂”。音乐渐强，一只修剪整齐的手随着节拍揭开了这些书的封面，包括Simone de Beauvoir、Elena Ferrante和Sally Rooney等作者。
段二
The user, who is called “buryme.withmybooks”, does not say why she likes them, but that does not matter. On TikTok hyperbole is the name of the social-media game. Around 9.3m people have watched the video and almost 400,000 people have saved it for future reference. TikTok, which has more than 1bn regular users, is making a mark on the world of publishing. Much of this is done through BookTok, the app’s community of users who comment on books. It is among the largest communities on the app; videos with this tag have been viewed 179bn times, more than twice as many as BeautyTok (beauty enthusiasts splinter into various groups).
hyperbole n. 夸张法；夸张之词；1. The comedian's humor relies heavily on hyperbole and absurdity. 这位喜剧演员的幽默主要建立在夸张和荒谬之上。
future reference 将来的参考；日后的参考；1. Make a note of this information for future reference. 记下这些信息以供将来参考。
comment vi. 评论；评价；意见；1. The teacher commented on the student's progress in the report card. 老师在成绩单上评价了学生的进步。
tag n. 标签；附加说明；附加问题；追踪；1. The former president is writing a book about his experiences in office. 前总统正在写一本关于他执政经历的书。
beauty enthusiast 美容爱好者；美容迷；1. Beauty enthusiasts often share makeup tips and product recommendations online. 美容爱好者经常在线分享化妆技巧和产品推荐。
splinter into 分裂成；分散成；分解成；1. The political party began to splinter into factions with opposing views. 这个政党开始分裂成持不同观点的派别。
参考译文
这位用户的名字叫做“buryme.withmybooks”，她没有说为什么喜欢这些书，但这并不重要。在TikTok这个社交媒体平台上，夸张是游戏的名字。大约930万人观看了这个视频，近40万人保存了它以供日后参考。TikTok拥有超过10亿的常规用户，正在对出版界产生影响。这在很大程度上是通过BookTok实现的，这是该应用中评论书籍的用户社区。它是该应用中最大的社区之一；带有这个标签的视频已经被观看了1790亿次，是BeautyTok（美妆爱好者分成各种小组）的两倍以上。
段三
Adding #reading, #books and #literature pushes views to more than 240bn. Whoever said books are dead has not spent much time on TikTok, nor in bookstores, which now have whole displays touting titles “as seen on TikTok”. Last year in Britain one in four book buyers used TikTok. The slice of sales directly attributable to the app is still small. Video platforms like TikTok and YouTube drove only around 3% of sales in 2022 in Britain, according to Nielsen, a research firm. But TikTok’s influence is significant and growing.
literature n. 文学；1. She has a deep appreciation for classic literature. 她对经典文学有着深刻的欣赏。
display n. 展示；显示；
tout vt. 吹捧；兜售；1. They tout their product as the best in the market. 他们吹捧他们的产品是市场上最好的。
slice of sales 销售份额；1. The company managed to increase its slice of sales in a competitive market. 该公司设法在竞争激烈的市场中增加了销售份额。
attributable to 归因于；1. The increase in accidents is attributable to poor road conditions. 事故增加是由于道路状况不佳导致的。
参考译文
加上#reading、#books和#literature，观看量超过了2400亿。谁说书籍已经过时，显然没有在TikTok上，也没有在书店里待过太久，书店现在有整个展区专门推广“在TikTok上看到过的”书籍。去年在英国，四分之一的书籍买家使用了TikTok。直接归因于该应用的销售份额仍然很小。根据研究公司Nielsen的数据，像TikTok和YouTube这样的视频平台在2022年在英国的销售中仅推动了约3%的销售。但TikTok的影响力却是显著并且在增长。
精听党每日单词
recommend
/ˌrekəˈmend/ vt. 建议，劝告 ；推荐，介绍；
pan across
横扫；横向移动；
array with
装饰；布置；
sticky tab
粘性标签；
flaunt
/flɔːnt/ vt. 炫耀；摆弄；
meticulously
/məˈtɪkjələsli/ adv. 细致地；一丝不苟地；
annotated
/ˈænəteɪtɪd/ adj. 带注释的；附注的；
crescendo
/krəˈʃendoʊ/ n. 高潮；声音逐渐增强；
manicured
/ˈmænɪkjʊrd/ adj. 整修的；修剪整齐的；
reveal
/rɪˈviːl/ vt. 揭示；展现；
in time
及时；迟早；
feature
/ˈfiːtʃər/ vt. 以…为特色；以…为主要内容；
hyperbole
/haɪˈpɜːrbəli/ n. 夸张法；夸张之词；
future reference
将来的参考；日后的参考；
comment
/ˈkɑːment/ vi. 评论；评价；意见；
tag
/tæɡ/ n. 标签；附加说明；附加问题；追踪；
beauty enthusiast
美容爱好者；美容迷；
splinter into
分裂成；分散成；分解成；
literature
/ˈlɪtərətʃər; ˈlɪtrətʃʊr/ n. 文学；
display
/dɪˈspleɪ/ n. 展示；显示；
tout
/taʊt/ vt. 吹捧；兜售；
slice of sales
销售份额；
attributable to
归因于；
精听党文化拓展
2020 年，TikTok开展了一个BookTok社区，这是一个与书籍相关的用户社区，在这里读者、作者和书商可以相聚在一起，他们可以在这里互相推荐自己认为的好书，这些书籍的爱好者还为此成立了一个读书角。
图书的出版，可以算是一个历史悠久的产业了，毕竟在古时候就有印刷术的产生，然而随着亚马逊推广的电子书，导致越来越少的人购买纸质书籍，电子书的出现在一定程度上影响了读者对阅读的享受和感受，也影响了出版商的利益，毕竟销售实体书是很多出版商赚取利润的主要来源。
不同于亚马逊推广电子书的做法，BookTok主推的还是纸质书籍，在BookTok社区，人们通过一些简短的视频来介绍和推荐图书，每个博主将自己阅读的书籍感受拍摄成短视频，然后分享出来，这些短视频可以是搞笑的，诉说阅读感受的，也可以是根据书籍进行角色扮演的，类目可以层出不穷，这类的视频播放总量甚至已经超过了1000多亿次。
TikTok不仅仅是带来跟书籍有关的有趣视频，还潜移默化的带动线下的书籍销售。NPD Bookscan 的调查数据显示，美国读者在2021年就购买了8.25亿本纸质书，可以说是该机构从2004年以来统计的图书数据，纸质书销量最好的一年。
所以《纽约时报》、《金融时报》等多家媒体都在报道中指出TikTok是导致图书销量飙升的重要原因之一。
BookTok的风潮不仅仅是在欧美盛行，其他的国家也相继出现了BookTok风潮，日本的一本30多年前出版的小说《残像口红》一度在书店卖断货。
精听党每日美句
"We are what we repeatedly do. Excellence, then, is not an act, but a habit." — Aristotle
“我们就是我们反复做的。所以，卓越不是一种行为，而是一种习惯。”——亚里士多德